Do you find it tough to cut through the noise and reach your workforce? What about getting employees to take action? Marketers have worked on optimizing communications and results for decades, and it’s time to borrow from their playbook. More and more human resources teams are gaining access to the tools and metrics used by marketers, opening the door to new data and empowerment. You can leverage these marketing tactics and best practices within your own organization as you prepare your company for the next wave of HR innovation.
In this webinar, you’ll hear directly from marketers who spend most of their time implementing complex B2B and B2C marketing campaigns. They will share highlights of what they have learned from years of marketing and experimentation. You will learn about the tactics that work best, those that don’t and the tools that you can leverage when you put on your marketing hat.
Specifically, you will learn about:
- Marketing tactics that are most useful for improving HR outcomes.
- Why experimentation is crucial for marketing success and how to experiment.
- How leading HR teams are leveraging marketing metrics on a daily basis.
Lee Eliav – Digital Markting Manager, Morningstar
Lacey Herchek – Field Marketing Manager, HelloWallet