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IP 101: Why Care About Intellectual Property

Date August 13, 2015 @ 12:00 pm - 1:00 pm

You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.

In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what “intellectual property” is and why businesses must safeguard it.IP 101

  • Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
  • Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
  • Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
  • Learn how putting your ideas and IP to work for you now will save you time and money in the long run.

 

Presenter: Mary Juetten, CEO, Traklight, Inc.​

When: Thursday, August 13, 2015 at 1 pm EDT / 10 am PDT

Duration: 1 Hour

Host: SCORE Association

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About Presenter Mary Juetten

Mary Juetten, Headshot

Mary Juetten, founder and CEO of Traklight, has helped businesses achieve and protect their success. Mary is an international writer, speaker, and mentor, and co-chairs the Arizona Technology Council’s Law and Technology committee. She currently serves on the Emerging Enterprise Committee of the Licensing Executives Society. She previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates.

In addition to her background in commerce and small business, Mary has a JD and is a certified accountant in both the U.S. and Canada. In 2011, she founded Traklight, a cloud-based software platform empowers businesses to identify risks and prioritize tasks in order to capture their full potential value and mitigate risk.

 

About Host Steve Jarriel

Steve JarrielSteve Jarriel serves as the webinar producer and host for the SCORE Association. Prior to joining SCORE, Steve was a TV reporter & anchor, turned “netpreneur” with a specialty in online video marketing. As a consultant who has advised many small-business owners, Steve brings an entrepreneurial perspective during the discussions and exchanges in SCORE LIVE webinar series.

Details

Date:
August 13, 2015
Time:
12:00 pm - 1:00 pm
Event Category: