LIVE Webinar 7/9: Email Marketing & Social Media – Ways To Survive and Thrive in an Emergency
Disaster planning. Emergency preparedness. Business continuity. Whatever you choose to call it, the goal for any business is the same: To get back up and running in a safe, timely manner after a disaster or emergency situation takes place.
Did you know there are simple steps you can implement now to stay connected to, communicate with, and be of service to your employees, customers, suppliers, and community in the event of an emergency?
That’s just one focus of this SCORE workshop which will focus on ways to use automated email marketing tools to meet an emergency situation head-on.
Easy, automated ways to build your lists of people with whom you’ll want to communicate in an emergency
- How to segment the groups that matter, and the communications that each should receive
- Ways to create prescheduled communications (for more effective communications in a emergency!)
- Mobile apps that give you the ability to communicate anywhere you have Internet access
- Social + email – peanut butter and jelly! Reach to and through a broader network by linking your communication channels.
- Essential, built-in data backup – how to use and customize it for your business
Although the core of this workshop will be emergency planning, these same principles apply for everyday email marketing as well.
Gina Watkins, an educational marketing expert with Constant Contact, will use case studies of businesses which have thrived during emergencies, to convey practical advice on how to use online marketing tools to create engaged, vital communication networks that can respond well to any disaster.
Presenter: Gina Watkins, Constant Contact
When: Thursday, July 9, 2015 at 1 pm ET / 10 am PT
Duration: 1 Hour
Host: SCORE Association
About Presenter Gina Watkins
Gina M. Watkins is a Constant Contact educational marketing expert in the DC Capital Region, including Virginia, Maryland and nearby areas. Gina has more than 20 years of experience supporting small business, with a background in relationship marketing, sales, business development and direct marketing experience. Gina’s passion for helping people, businesses and organizations succeed shows in her upbeat, humorous and highly informative seminars and workshops. She draws from her experience in the corporate, agency, and nonprofit worlds, and especially from her experience owning and operating a small business herself for more than a decade.
About Presenter Steve Jarriel
Steve Jarriel serves as the webinar producer and host for SCORE Association. Prior to joining SCORE, Steve was a TV reporter & anchor, turned “netpreneur” with a specialty in online video marketing. As a consultant who has advised many small-business owners, Steve brings an entrepreneurial perspective during the discussions and exchanges in SCORE LIVE webinar series.