To put an end to this misconception, The Manufacturing Institute launched the Dream It. Do It. Network in 2005. Dream It. Do It. works to change the perception of the industry and inspire next-generation workers to pursue manufacturing careers. Members of the Dream It. Do It. program gain access to national support and resources to aid their pro-manufacturing efforts and join a network of industry leaders that implement activities to meet local, regional and statewide workforce needs. The initiative offers local manufacturers, schools, community-based organizations, and other stakeholders the opportunity to partner with a respected national platform to promote manufacturing as a top tier career choice in the United States. Dream It. Do It. promotes manufacturing to three distinct target markets: students, parents and educators.